From strategy to coverage

Earned media, thought leadership, and strategic communications for biopharma, biotech, and medtech.

Strategy

Strategy engagements define who you’re reaching and why, through which channels, with what narrative, and on what timeline. Anchored to your commercial milestones and regulatory calendar. Design to support your business goals.

Communications strategy

Stakeholder mapping, channel prioritization, messaging architecture, and a structured roadmap tied to your business calendar.

Media strategy

Platform targeting, narrative angle development, editorial calendar alignment, and a visibility plan built around your pipeline milestones.

Narrative development

Core narrative framework, key messages, proof points, and cross-channel alignment so every touchpoint tells the same story.

Conference and visibility planning

Event selection, speaking opportunity mapping, media activation strategy, and a 12-month visibility calendar.

Earned media

Coverage in the publications your partners, investors, and regulators read.

Media pitching and press releases

Trade media outreach, press release development, journalist follow-up, performance reporting.

Thought leadership

Bylined articles, feature stories, op-eds for trade and industry publications.

Reactive media commentary

Rapid-response positioning on regulatory shifts, M&A, clinical milestones, and sector developments.

Media monitoring and insight

Competitor tracking, coverage analysis, share of voice reporting, monthly insight summaries.

Event and conference PR

Pre-event media outreach, on-site journalist coordination, conference media activation cycles.

PR analytics and reporting

Coverage tracking, outreach performance data, placement quality assessment.

Executive and leadership visibility

Positioning your leadership team as the voices worth following in your space.

LinkedIn executive program

Content strategy, ghostwritten posts, profile optimization for C-suite and senior leadership.

Media preparation and coaching

Interview prep, briefing materials, key message development for press, panels, and investor interactions.

Conference speaking strategy

Abstract development, submission support, speaking opportunity identification and positioning.

Interview coordination

End-to-end management of journalist interviews: scheduling, briefing,key message alignment, follow-up.

Content and owned channels

Consistent, high-quality content across every channel your stakeholders touch.

Editorial articles and storytelling

Capability narratives, technology stories, science-driven content for web and publications.

Newsletter and editorial planning

Newsletter writing, editing, designing and distributing. Content calendar management, editorial coordination.

Case studies and sales enablement

Customer stories, capability overviews, one-pagers, presentation narratives.

Website content

Messaging updates, new page development, content refresh, ongoing copy support.

HOW ENGAGEMENTS WORK

Engagement Models

Strategy Sprint

30 days · Fixed scope · Fixed price

A focused engagement that builds your communications foundation and generates early coverage momentum. By the end of the first month, you’ll have a clear picture of your media landscape, an active pipeline of journalist relationships, and initial coverage.

Typical deliverables:

Stakeholder and narrative audit, targeted media list, key message framework, first press release or pitch, journalist outreach, coverage report and next-steps recommendations.

Best for: Companies entering a new communications phase — post-funding, pre-launch, first time working with external PR — who want to test the relationship before committing to a retainer.

From 2,500 EUR

Monthly Retainer

Ongoing · Agreed scope and hours

I function as your external communications team. Retainers combine strategic planning with hands-on execution across earned media, leadership visibility, and content. Priorities are set monthly, results tracked, and scope adjusted as your business evolves.

Typically includes:

Ongoing media relations and pitching, press release development, thought leadership articles, executive LinkedIn content, media monitoring and insight, editorial planning, monthly reporting and strategy review.

Best for: Companies that need consistent external communications momentum — maintaining journalist relationships, building a steady publication cadence, and responding to opportunities as they arise.

From 2,000 EUR/month

Project-based

Fixed scope · Fixed timeline

A self-contained engagement around a specific communications need. You know what you need, we agree on what gets delivered and when, and I execute. Project pricing is fixed upfront based on scope — no open-ended hours, no surprises.

Example projects:

Media campaign around a partnership announcement, press release package (3–5 releases), thought leadership article series, communications strategy and messaging framework, founding story or capability narrative, conference media activation.

Best for: Companies with a clear brief and defined milestones that need expert execution without an ongoing commitment.

From 1,500 EUR

Not sure which model fits?

That’s exactly what the first conversation is for.

Book a strategy call